Research suggests the use of symbols can help drivers identify cyclists more quickly giving them more time to react and provide a shortcut to feelings of empathy and vulnerability
Six more smart cycle safety gadgets
"It's that screech of tyres behind you which makes your heart jump into your mouth," says behavioural consultant Crawford Hollingworth. "I've had some close calls as a cyclist in London and Oxford. Almost every day, friends who cycled to the office would arrive with a story of how they'd had to brake to avoid a car because someone didn't quite see them, or how a wing mirror had caught their arm."
A regular Boris bike user himself, Hollingworth decided to apply some of the techniques honed in his work to the issue of urban cycle safety. The result was Brainy Bike Lights, which uses the familiar icon of a bike and rider to speed up a driver's identification of a cyclist and, hopefully, an associated sense of their vulnerability.
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via Bike blog | The Guardian http://ift.tt/1ibTfR2
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